Skip to main content

About Us

Howl Adventure Center, Howl Downtown, Dreamcatcher Sailing and Wolfsong Adventures in Mushing

Howl Adventure Center, Howl Downtown and Dreamcatcher Sailing are all one business.  Owners John and Mary Thiel started Wolfsong Adventures in Mushing, Dreamcatcher Sailing and Wolfsong Wear in 1998 and it has all become Howl in the past several years.  Our long-time guide and captain, Jen Dale, took over Wolfsong Adventures in Mushing in 2018.  Howl continues to be involved with the dogs, who now live a few miles down the road from the original kennel.  Trips are still booked through Howl.

The latest in our ever-changing business was the addition of Howl Adventure Center in 2018.  Howl Adventure Center is located just south of Bayfield on 10 acres and includes a full service bike shop, clothing and gear sales, and an extensive demo center.  The site has demo trails for single-track mountain & fat biking, XC skiing and snowshoeing. All demos are free! The trails are all entry level with optional features for experts as well.  This makes it a great place to try any of these activities for the first time!  We believe that the best way to shop for gear is to try it.

Howl Adventure Center welcomed Adventure Club Brewing in 2019 with our nephew, Matthew Gerdts as brewmaster and proprietor. Matthew was formerly the brewer at One Barrel Brewing in Madison, WI.

John and Mary along with their family, live in Bayfield.  Thanks to our dedicated staff, supportive community and loyal customers for helping make all this so much fun! 

Why Shop With Us?

We believe in finding the best product for your needs, whether it is a bike, gear, clothing or skis.  Our staff will help you find exactly what you need.  The best way to do that is to try it out!  Howl Adventure Center is an interactive shopping experience.  We are a new kind of store, where you can try things out before you buy them.  All skis, snowshoes and bikes can be tried out, either on our demo track, or once you narrow down what you want, even rented and taken to Mt Ashwabay or another trail.  Many of our customers have rented several different bikes or skis over several days or trips, and their rental fees were applied to the purchase.  This is the best way to get exactly what you want and need.

We also stand behind everything we sell.