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Fun in the Sun at Howl!

Hammocks, Disc Golf, Coffee, Gelato, Tacos, Beers, Rubber Ducky Hunts, Bike Rentals, & MORE!

Serving You All Year Long

Our two convenient locations in Bayfield, Wisconsin are open all year, offering bike, ski & snowshoe shopping, service, repair, and demos daily on our on-site trail system. We provide curbside pick-up, drop-off and delivery service.

The Adventure Club Brewery Taproom is open as well! Swing by for a cold one.

Howl Cafe is OPEN!

We're pleased to introduce the latest addition to Howl Adventure Center: Howl Cafe! The cafe offers coffee, gelato, smoothies, snacks, and more during the warm months. The food truck will also be here offering grab-n-go lunch starting at noon. 

Come by and check it out!

Find Us

Explore E-Bikes!

Whether you’re commuting to work or taking a leisurely ride around beautiful Bayfield, electric bikes (also known as e-bikes or pedal-assist bikes) can provide an extra boost to your pedaling efforts (perfect for the hills). Stop in for a test ride and to learn more from our experts!

Shop Online | Visit Us for Even More Gear!

Camping Gear

Hiking Gear

Electric Bikes

Men's Clothing

Women's Clothing

Kids' Bikes

Base Layer

Outdoor Gear

Socks and Shoes

Explore Demos & Rentals

Our demo track at Howl Adventure Center is open all but the rainiest days.  Try one of our full suspension mountain bikes, hard tails, fat bikes, or even one of the carbon fiber models! For e-bikes, hybrids and road bikes, try a short ride on the quiet road nearby with several styles to choose from.

Bayfield Trails & Activity Guide

There's so much to do and see in our lovely neck of the woods. We've put our brains together and made this adventure guide to help travelers (and locals!) plan their trips, get the gear they need, and discover local favorites.

Have a Beer With Us!

Adventure Club Brewing, our in-house brewery, has outdoor seating, campfires, crowlers, and growlers to go so that you can continue to enjoy our tasty beverages safely. Learn more and plan your visit.