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Summer Hours:

Sunday - Wednesday: 9am-6pm • Thursday - Saturday 9am-7pm

Wisconsin is better by bike!

Test ride an ebike today and start exploring today.

Serving You All Year Long

Our two convenient locations in Bayfield, Wisconsin are open all year offering curbside, drop-off and delivery service, indoor and outdoor bike and ski shopping, bike and ski service and repair, and bike and ski demos daily.

The Adventure Club Brewery Taproom is open as well! Swing by for a cold one.

Explore Demos & Rentals

Our demo track at Howl Adventure Center is open all but the rainiest days.  Try one of our full suspension mountain bikes, hard tails, fat bikes, or even one of the carbon fiber models! For e-bikes, hybrids and road bikes, try a short ride on the quiet road nearby with several styles to choose from.

Bayfield Trails & Activity Guide

There's so much to do and see in our lovely neck of the woods. We've put our brains together and made this adventure guide to help travelers (and locals!) plan their trips, get the gear they need, and discover local favorites. Find where to hike, ski, bike, camp, and explore - all in one place!

Shop Online | Visit Us for Even More Gear!

Curbside Pickup is Free & Convenient - Just Click & Collect!

Camping Gear

Hiking Gear

Electric Bikes

Men's Clothing

Women's Clothing

Kids' Bikes

Base Layer

Outdoor Gear

Socks and Shoes

Catch a Deal

Bargain shoppers beware, there's always a great deal to be had at Howl! Check this page to see the latest markdowns.

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Have a Beer With Us!

Adventure Club Brewing, our in-house brewery, has outdoor seating, campfires, crowlers, and growlers to go so that you can continue to enjoy our tasty beverages safely. Learn more and plan your visit.