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Serving You All Year Long

Our two convenient locations in Bayfield, Wisconsin are open all year, offering bike, ski & snowshoe shopping, service, repair, and demos daily on our on-site trail system. We provide curbside pick-up, drop-off and delivery service.

The Adventure Club Brewery Taproom is open as well! Swing by for a cold one.

We have Fat Bikes!

The snow is on the way and Bayfield has loads of trails to explore. We've got the bikes and all the gear you'll need to pedal comfortably all winter long.

Catch a Deal

Bargain shoppers beware, there's always a great deal to be had at Howl! Check this page to see the latest markdowns.

Shop Now

Shop Online | Visit Us for Even More Gear!

Nordic Skis


Ski Boots

Men's Clothing

Women's Clothing

Winter Accessories

Base Layer

Outdoor Gear

Socks and Shoes

Explore Demos & Rentals

We have free demos of skis and snowshoes for you to try out. Our on-site trails are open to the public daily. We also offer daily rentals for Mt. Ashwabay or other area trails for more of an adventure. Rental fees can be applied to purchase. Please read our demo and rental policies for more info. 

Bayfield Trails & Activity Guide

There's so much to do and see in our lovely neck of the woods. We've put our brains together and made this adventure guide to help travelers (and locals!) plan their trips, get the gear they need, and discover local favorites. Find where to hike, ski, bike, camp, and explore - all in one place!

Have a Beer With Us!

Adventure Club Brewing, our in-house brewery, has outdoor igloo seating, campfires, crowlers, and growlers to go so that you can continue to enjoy our tasty beverages safely. Learn more and plan your visit.