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Serving You All Year Long

Our two convenient locations in Bayfield, Wisconsin are open all year offering curbside, drop-off and delivery service, indoor and outdoor bike and ski shopping, bike and ski service and repair, and bike and ski demos daily.

The Adventure Club Brewery Taproom is open as well! Swing by for a cold one.

Fat Bikes Are Here!

Prepare to explore Bayfield all winter long by bike. There's loads of trails and plenty of places to grab snacks and drinks along the way. We've got the bikes and all the gear you'll need to pedal through a winter wonderland.

Bayfield Trails & Activity Guide

There's so much to do and see in our lovely neck of the woods. We've put our brains together and made this adventure guide to help travelers (and locals!) plan their trips, get the gear they need, and discover local favorites. Find where to hike, ski, bike, camp, and explore - all in one place!

Shop Online | Visit Us for Even More Gear!

Curbside Pickup is Free & Convenient - Just Click & Collect!

Nordic Skis


Ski Boots

Men's Clothing

Women's Clothing

Winter Accessories

Base Layer

Outdoor Gear

Socks and Shoes

Catch a Deal

Bargain shoppers beware, there's always a great deal to be had at Howl! Check this page to see the latest markdowns.

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Have a Beer With Us!

Adventure Club Brewing, our in-house brewery, has outdoor seating, campfires, crowlers, and growlers to go so that you can continue to enjoy our tasty beverages safely. Learn more and plan your visit.