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Free Shipping On Purchases Over $99*

*Does not include bulky or heavyweight items please see our Shipping & Return Policies

Serving You All Year Long

Our two convenient locations in Bayfield, Wisconsin are open all year, offering bike, ski & snowshoe shopping, service, repair, and demos daily on our on-site trail system. We provide curbside pick-up, drop-off and delivery service.

The Adventure Club Brewery Taproom is open as well! Swing by for a cold one.

Explore E-Bikes!

Whether you’re commuting to work or taking a leisurely ride around beautiful Bayfield, electric bikes (also known as e-bikes or pedal-assist bikes) can provide an extra boost to your pedaling efforts (perfect for the hills). Stop in for a test ride and to learn more from our experts!

Catch a Deal

Bargain shoppers beware, there's always a great deal to be had at Howl! Check this page to see the latest markdowns.

Shop Now

Shop Online | Visit Us for Even More Gear!

Store pickup or shipping // Free shipping on purchases over $99*

Camping Gear

Hiking Gear

Electric Bikes

Men's Clothing

Women's Clothing

Kids' Bikes

Base Layer

Outdoor Gear

Socks and Shoes

Explore Demos & Rentals

Our demo track at Howl Adventure Center is open all but the rainiest days.  Try one of our full suspension mountain bikes, hard tails, fat bikes, or even one of the carbon fiber models! For e-bikes, hybrids and road bikes, try a short ride on the quiet road nearby with several styles to choose from.

Have a Beer With Us!

Adventure Club Brewing, our in-house brewery, has outdoor seating, campfires, crowlers, and growlers to go so that you can continue to enjoy our tasty beverages safely. Learn more and plan your visit. (Pirate attire not required)